Mr. Sneeze goes to work for Big Pharma

One from The National Post spotted by Bob Cox says Mr. Sneeze, the allergy-ridden protagonist of the Mr. Men children’s books, has become an unwitting spokesman for pharmaceutical behemoth GlaxoSmithKline.

The British Medicines and Healthcare Products Regulatory Agency, which bans the promotion of medicines to children, “is unaware of this book and will investigate urgently,” spokesman Steve Ryan said yesterday.