Slashdot points the way to An Article that says faced with reports showing that more and more computer users regularly delete the tracking files automatically downloaded by Web browsers, marketers and Web site publishers are launching a “cookies can be good for you” campaign.
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Knowing the difference between spyware and cookies
I think they will not get anywhere quickly if they don’t realize that many people do not like ANY tracking of their behaviour. It is not that the majority thinks of cookies as spyware because I don’t think that’s true. Firefox realizes this by making it so very handy to deal with cookies. Opera as well although their solution is a little less intuitive.