Mark Twain’s New, 100-year-old Autobiography

There has been much ado lately over the release of Mark Twain’s autobiography after a century-long embargo. But with only a small portion of the material in fact never-before-published, is this merely deft brand management by Twain from beyond the grave? Writer Craig Fehrman describes the tactics behind the embargo and how it has worked well as a modern day marketing strategy.

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