Behavior Changes Linked to March Madness
Charles Clotfelter, Z. Smith Reynolds Professor of Public Policy at Duke’s Sanford School of Public Policy, used data from 78 research libraries in the U.S. to determine the number of articles viewed from February through April in 2006, 2007 and 2008. The number of articles viewed on Monday through Wednesday of those weeks averaged more than 1,000 a day per library.
Clotfelter found that the number of articles viewed through the JSTOR digital repository of academic journals increased an average rate of 5 percent a week in the weeks leading up to “Selection Sunday,” but fell 6 percent in the week right after the NCAA field was announced. The following week, library usage resumed its increase, at a rate of 3 percent a week.
Direct correlation
or could it just be Spring Break?