Library system looks to raise awareness

Bob Cox writes One From North Carolina. In its largest marketing blitz ever, the Cumberland County library system will give away token gifts and entertain hundreds of politicians, business leaders and military commanders this winter. The goal is to raise awareness of the public library system and persuade community leaders to better fund it.

The $59,000 marketing campaign follows a national survey of 17,000 people by the National Endowment for Arts, which found that fewer adults are reading books in their leisure time. The endowment in June said 46.7 percent of those polled in 2002 had read a book in the past year, compared with almost 57 percent 22 years ago.”