Libraries are about people – so where’s the personality?
“So if we position ourselves as experts in new trends and technologies per se (rather than just, for example, a guru in a certain area such as micro-blogging) then when the technology goes mainstream, people will know to come to us for help and further information. It’s not about saying “Hey the library is an expert in FourSquare!” – it’s about saying “The librarians know about new trends and technologies, come to us and we’ll guide you through it!” and then when FourSquare (or any other geolocational social media app, or anything else) goes mainstream, our patrons and customers already have as in mind as potential experts. Like so much of what I write about on here, it’s about positioning ourselves successfully within the wider global narrative.”
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