Let e-Readers Be e-Readers

Despite the Kindle’s continuing success, it’s widely believed that the device cannot remain simply a terminal for Amazon’s (AMZN) e-book sales if it is ever to become a true mass-market product. But what must it become? Some leading figures in the publishing business insist that sales growth in digital publishing will come only when e-books are incorporated into an all-purpose communications device like the iPhone.

Since February, however, the combination of unexpected sales growth for Kindles at Amazon, including the release of a larger, more versatile reader—the Kindle DX—has begun to suggest that we may be moving in the opposite direction, toward a highly specialized reading-centric device.

Full story here.