The Milwaukee Public Library Hijacked Brand Logos Like YouTube, Netflix and Spotify to Promote Itself – Adweek

Submitted by Blake on Thu, 01/24/2019 - 19:31
Topic
At least, that’s the point the Milwaukee Public Library tried to make earlier this fall when it hijacked those brands’ logos. In an effort to get locals to reconsider the library and what it could do for them, the Milwaukee Public Library and creative shop BVK revamped brand logos. Then it created print work with copy touting the library’s similar offerings to the brand in question and posted the work at local restaurants and bars. The result? It worked.
From The Milwaukee Public Library Hijacked Brand Logos Like YouTube, Netflix and Spotify to Promote Itself – Adweek