In Digital World, Privacy Is Being Eroded For Commercial Gain

Anonymous Patron writes Tampa Bay Online has a good report on our digital footprints. Companies track these trails for patterns and preferences. The digital footprints can be collected into profiles, or dossiers, so companies can pitch additional products or target advertising to customers.

As a result, government regulators, consumers and the companies offering the high- tech services are beginning to wrestle with how such digital histories will – or should be – stored and sold.

Of course, the government ain’t much better, as The Palm Beach Post reports Federal agencies are using data brokers such as Seisint Inc. and ChoicePoint Inc. as a major investigative tool, despite concerns by some activists and lawmakers that the practice sidesteps a long-standing privacy law.”