How Your Choice Of Sign font could affect perception of your new library
The font of a sign certainly isn’t the most important detail on a library that won’t even open until 2014. But it does raise the question of the role fonts play in how we perceive the world. For instance, sans serif fonts, whose letters lack “serifs,” or tails, can make something appear fresh and modern.
(Thanks Kendra!)
Graphic Design
Graphic design does convey a “mood” and it is important to be aware the positive or negative image fonts, placement/spacing of words, and images can convey to different audiences and age groups.
Less is always has *more* impact. It provides less “competition” for a viewer’s 1-3 second impression.