People don’t trust them.
According to a survey just released by consultancy Prophet, neither Facebook nor Google is among the top 10 most relevant brands as ranked by consumers. Nor are they in the top 50. In fact, Facebook barely made the top 100. That’s not because consumers don’t find these platforms useful or even inspirational—they do. But when it comes to faith and confidence in what happens to people’s personal information, everything falls apart.
“These platforms are so enjoyable—Facebook is in the top 20 to 30 brands in making people happy, and it meets an important need,” said Jesse Purewal, associate partner at Prophet. “But being able to depend on it? It’s not a brand people trust.”
From How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them? | Adweek
Recent Comments