writes “CNN Says
Think you’ve seen a lot of hype about “Harry Potter and the Order of the Phoenix”? Just wait until the book comes out.
Billboards. Baseball parks. A countdown in Times Square. Scholastic, Inc., the U.S. publisher of J.K. Rowling’s mega-selling children’s series, has planned a $3 million-$4 million marketing campaign, more than doubling its budget for the release of the last Potter book, “Harry Potter and the Goblet of Fire,” in 2000.
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