Contentblogger has an Interesting Post on a new idea from HarperCollins who is has put book content online for free in a Web page format.
They say while this experiment will probably go through some tuning, HarperCollins is on to the basic formula that is likely to power the growth of books online. It is, in fact, a very old formula in some ways: books have been serialized in ad-supported magazines since the 19th century.
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