BBC News Online reports the popularity of the name Google, is becoming troublesome for the company.
Google’s problem is one of the paradoxes of having a runaway successful brand. The bigger it gets, the more it becomes part of everyday English language and less a brand in its own right.
But the current obsession on building brand status has ushered in a new phase in language. So much so, that experts now fear trade mark lawyers are trying to police the otherwise natural evolution of the English diction.
Recent Posts
- E-Books Can Subvert Book Bans, But Corporate Profit-Seeking Stands in the Way March 10, 2024
- Ten Stories That Shaped 2023 December 15, 2023
- War Sows Disruption at the National Book Awards November 16, 2023
- “No one else is saving it”: the fight to protect a historic music collection November 16, 2023
- No, I Don’t Want to Join Your Book Club November 9, 2023
- Iowa election 2023: Pella Public Library retains independence November 9, 2023
- A door at a Swedish library was accidentally left open 446 people came in, borrowed 245 books. Every single one was returned November 9, 2023
LISNews Archives
- March 2024 (1)
- December 2023 (1)
- November 2023 (5)
- October 2023 (1)
- September 2023 (1)
- August 2023 (22)
- February 2023 (3)
- January 2023 (20)
- December 2022 (6)
- February 2022 (3)
- December 2021 (1)
- December 2020 (1)
- July 2020 (11)
- June 2020 (11)
- January 2020 (1)
- December 2019 (2)
- November 2019 (4)
- October 2019 (1)
- June 2019 (1)
- May 2019 (4)
- April 2019 (3)
- March 2019 (11)
- February 2019 (41)
- January 2019 (31)
- December 2018 (6)
- November 2018 (11)
- October 2018 (15)
- September 2018 (9)
- August 2018 (22)
- July 2018 (1)
- June 2018 (1)
- May 2018 (7)
- April 2018 (8)
- March 2018 (5)
- February 2018 (17)
- January 2018 (13)
- December 2017 (8)
- November 2017 (16)
- October 2017 (18)
- September 2017 (11)
- August 2017 (8)
- July 2017 (8)
- June 2017 (21)
- May 2017 (39)
- April 2017 (22)
- March 2017 (15)
- February 2017 (21)
- January 2017 (40)
- December 2016 (20)
- November 2016 (9)
- October 2016 (20)
- September 2016 (48)
- August 2016 (48)
- July 2016 (55)
- June 2016 (61)
- May 2016 (39)
- April 2016 (67)
- March 2016 (81)
- February 2016 (85)
- January 2016 (69)
- December 2015 (90)
- November 2015 (126)
- October 2015 (107)
- September 2015 (85)
- August 2015 (42)
- July 2015 (32)
- June 2015 (35)
- May 2015 (39)
- April 2015 (14)
- March 2015 (60)
- February 2015 (75)
- January 2015 (44)
- December 2014 (30)
- November 2014 (39)
- October 2014 (43)
- September 2014 (30)
- August 2014 (36)
- July 2014 (59)
- June 2014 (46)
- May 2014 (62)
- April 2014 (58)
- March 2014 (52)
- February 2014 (37)
- January 2014 (42)
- December 2013 (41)
- November 2013 (25)
- October 2013 (43)
- September 2013 (28)
- August 2013 (32)
- July 2013 (61)
- June 2013 (51)
- May 2013 (50)
- April 2013 (52)
- March 2013 (68)
- February 2013 (62)
- January 2013 (62)
- December 2012 (53)
- November 2012 (64)
- October 2012 (111)
- September 2012 (109)
- August 2012 (128)
- July 2012 (57)
- June 2012 (75)
- May 2012 (163)
- April 2012 (158)
- March 2012 (109)
- February 2012 (125)
- January 2012 (136)
- December 2011 (109)
- November 2011 (74)
- October 2011 (82)
- September 2011 (95)
- August 2011 (106)
- July 2011 (93)
- June 2011 (102)
- May 2011 (94)
- April 2011 (105)
- March 2011 (100)
- February 2011 (92)
- January 2011 (110)
- December 2010 (124)
- November 2010 (83)
- October 2010 (118)
- September 2010 (115)
- August 2010 (110)
- July 2010 (108)
- June 2010 (113)
- May 2010 (78)
- April 2010 (121)
- March 2010 (191)
- February 2010 (182)
- January 2010 (168)
- December 2009 (129)
- November 2009 (116)
- October 2009 (131)
- September 2009 (149)
- August 2009 (162)
- July 2009 (166)
- June 2009 (189)
- May 2009 (112)
- April 2009 (164)
- March 2009 (185)
- February 2009 (151)
- January 2009 (173)
- December 2008 (200)
- November 2008 (155)
- October 2008 (252)
- September 2008 (267)
- August 2008 (193)
- July 2008 (208)
- June 2008 (161)
- May 2008 (208)
- April 2008 (253)
- March 2008 (201)
- February 2008 (246)
- January 2008 (185)
- December 2007 (200)
- November 2007 (208)
- October 2007 (241)
- September 2007 (227)
- August 2007 (269)
- July 2007 (201)
- June 2007 (205)
- May 2007 (157)
- April 2007 (217)
- March 2007 (250)
- February 2007 (183)
- January 2007 (181)
- December 2006 (163)
- November 2006 (180)
- October 2006 (170)
- September 2006 (215)
- August 2006 (210)
- July 2006 (202)
- June 2006 (257)
- May 2006 (280)
- April 2006 (271)
- March 2006 (347)
- February 2006 (284)
- January 2006 (300)
- December 2005 (267)
- November 2005 (238)
- October 2005 (364)
- September 2005 (349)
- August 2005 (377)
- July 2005 (382)
- June 2005 (403)
- May 2005 (371)
- April 2005 (420)
- March 2005 (367)
- February 2005 (368)
- January 2005 (346)
- December 2004 (311)
- November 2004 (260)
- October 2004 (308)
- September 2004 (228)
- August 2004 (319)
- July 2004 (395)
- June 2004 (338)
- May 2004 (288)
- April 2004 (364)
- March 2004 (348)
- February 2004 (438)
- January 2004 (266)
- December 2003 (222)
- November 2003 (226)
- October 2003 (281)
- September 2003 (317)
- August 2003 (315)
- July 2003 (278)
- June 2003 (282)
- May 2003 (265)
- April 2003 (271)
- March 2003 (249)
- February 2003 (283)
- January 2003 (210)
- December 2002 (186)
- November 2002 (184)
- October 2002 (222)
- September 2002 (210)
- August 2002 (207)
- July 2002 (184)
- June 2002 (166)
- May 2002 (160)
- April 2002 (195)
- March 2002 (183)
- February 2002 (195)
- January 2002 (203)
- December 2001 (203)
- November 2001 (238)
- October 2001 (183)
- September 2001 (153)
- August 2001 (204)
- July 2001 (243)
- June 2001 (176)
- May 2001 (92)
- April 2001 (116)
- March 2001 (153)
- February 2001 (142)
- January 2001 (131)
- December 2000 (110)
- November 2000 (124)
- October 2000 (128)
- September 2000 (132)
- August 2000 (138)
- July 2000 (166)
- June 2000 (135)
- May 2000 (120)
- April 2000 (121)
- March 2000 (181)
- February 2000 (163)
- January 2000 (54)
- November 1999 (37)
Recent Comments