Giving away books as podcasts is new way to promote sales

By rising to prominence without the financial backing of a mega-publisher, Scott Sigler has defied the industry’s modus operandi. He’s discovered how to assemble, retain and sell to a growing audience, all on a shoestring budget.

“I can’t say that I will always be so involved with the promotions, but I am used to it,” Harwood said. “As a writer and as a podcaster we’re in a unique position to interact with our fans. This is just the beginning.”