Getting new books to buzz

Anonymous Patron writes Getting new books to buzz: few publishers are trying guerrilla marketing to build all-important buzz for their books. Some are employing teams to give out samples at concerts, parks and movie theaters to people they hope are trendsetters. Others are using stealth Internet campaigns, the way movie companies do, creating mysterious Web sites to intrigue potential readers. Both techniques helped promote a summer science fiction bestseller, “The Traveler,” by an anonymous author with the pseudonym John Twelve Hawks.”