CNN ha a Blurb that says Internet search engines that take money from Web sites in exchange for prominent placement should make that practice clearer to Web users.
Many search engine Web sites, including AltaVista, LookSmart and AOL Search, give preferred placement to paid advertisers. The Federal Trade Commission said that prime space can confuse Web users who are looking for the best response to their search, rather than ads for sites that paid up front.
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