Bill Graves writes “Topica Offers Free Online Webinar: “Email Newsletter Publishing for Libraries”
Topica Inc., the leading provider of self-service email publishing solutions, today announced that it is offering a free, live online “webinar” entitled “Email Newsletter Publishing for Libraries.” The 45-minute webinar will be held May 15, at 11:00 am Pacific Daylight Time. It is intended for library professionals who are looking for new ways to communicate with their community.
Bill Graves writes “Topica Offers Free Online Webinar: “Email Newsletter Publishing for Libraries”
Topica Inc., the leading provider of self-service email publishing solutions, today announced that it is offering a free, live online “webinar” entitled “Email Newsletter Publishing for Libraries.” The 45-minute webinar will be held May 15, at 11:00 am Pacific Daylight Time. It is intended for library professionals who are looking for new ways to communicate with their community.
“Our Topica Email Publisher system is now hosting the electronic newsletters of some of the largest public libraries in the nation,” said Anna Zornosa, President and CEO of Topica. “Our work with these groups has helped us create case studies based on the real-life experience public libraries have in starting and creating sophisticated, low-cost newsletter programs. We’d like to show other library professionals how they can do the same.”
Libraries across the country are beginning to publish handsome electronic newsletters as a new way to reach readers, donors and volunteers. Most are finding that readers enjoy receiving newsletters via email. They are also finding that electronic programs can reduce the budgets they spend on printed newsletters and lead to new interaction with their communities.
Among the presenters for this webinar will be several public library professionals who will share what they’ve learned about publishing e-newsletters and how their readers have responded.
About the Webinar
“Email Newsletter Publishing for Libraries,” will be presented on May 15, 2003 at 11:00 am, Pacific Daylight Time. Participants can witness the live, interactive presentation from their own computer and telephone. The audience will be librarians from across the country.
Those interested in participating in this free demonstration should sign up by visiting this link:
https://topicaevents.webex.com
Then they should find the event “Webinar: Newsletter Publishing for Libraries,” and click on “Enroll.”
Subjects Covered
The webinar will focus on case-studies of actual library newsletters created by library professionals themselves, even those without HTML skills. Examples will be explored where libraries have used the newsletters to
• Recommend new books
• Keep in touch with donors and volunteers
• Announce library events and classes
• Describe new programs
Other subjects reviewed will be best practices in areas like building a mailing list, email design, using “confirmed opt-in” as a permission strategy, frequency, personalization and more.
Topica, Inc., San Francisco, CA. is the leading provider of self-service email solutions, delivering 1 billion email newsletters and discussion group messages each month. By providing easy-to-use but powerful marketing tools, the company has extended the power of email marketing and communications to magazine publishers, small businesses, and non-profit organizations. Customers include The National Geographic Society, eHobbies, Inc., IBM, Corp. and Hachette Publications. The company partners with companies including CNET, Inc, PayPal, Inc. and Terra Lycos to distribute its products to web-sites and small businesses. Firmly committed to permission-based email, Topica is a member of TrustE, CAUCE (The Coalition against Unsolicited Commercial Email), the Email Services Provider Coalition of the NAI (National Advertising Initiative), and a member of the Internet Alliance. The company was founded in 1998 and is backed by investors including Morgan Stanley, TLCom, Ltd., August Capital, and Highland Capital Partners.
Contact:
Bill Graves
VP Marketing
Topica, Inc.
415 344-3821
[email protected]
“
Recent Comments