File Sharing NOT Harmful to Sales?

The New York Times (free reg. required) discusses a new study on file sharing, showing that music sharing via Kazza and other online services has no statistical effect on record sales. From the story:


“In an interview, Professor Oberholzer-Gee said that previous research assumed that every download could be thought of as a lost sale. In fact, he said, most downloaders were drawn to free music and were unlikely to spend $18 on a CD.

Say I offer you a free flight to Florida,” he asks. “How likely is it that you will go to Florida? It is very likely, because the price is free.” If there were no free ticket, that trip to Florida would be much less likely, he said. Similarly, free music might draw all kinds of people, but “it doesn’t mean that these people would buy CD’s at $18,” he said.