Fighting the Big Book Chains

jen writes \”
To most people, it must seem like a no-brainer: Which is better, an
independent bookstore or a chain bookstore? Whichever one has the book you
want at the lowest price, natch. And let\’s face facts — lately, the winner of
that contest has been the chains.


However a surprising recent survey says that regardless of price, people
actually feel they\’re more apt to be satisfied shopping at an independent.
Meanwhile, the rabble-rousing plaintiff in an incendiary court case claims the
chains\’ low prices are illusionary, achieved by illegal strong-arm tactics, and
may actually be insuring higher prices down the line. \”

Full Story.

April 9, 2002 by Uncategorized 0

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