Electronic Databases and Google: How do we promote quality?

Anonymous Patron writes “With libraries paying more and more each year in subscription fees for on-line databases, what are librarians doing to drive traffic to these resources rather than to Google and the web? Even more pressing, what are you doing to accomplish this when at least one of the major database vendors (Gale) is now including a direct link to Google in its major periodical databases? (No link, but go check out the search results of any Infotrac database.)”