Effective writing for web sites

writes \”What Makes Web Site Writing Effective?
Jerry Lawson, Brenda Howard and Dennis Kennedy suggest numerous ways to provide readers of your site with context and content via an efficient presentation style. Their suggestions include the use of specific fonts, PDF, headings, bullets, color, linking to minimize scrolling, and more. See this article on LLRX.com LLrx.com \”

Writing for the Web: A Primer for Librarians by Eric H. Schnell