E-Book Sellers Face a Battle to Win iPad Customers

When it comes to buying and selling books on the iPad, we’re about to witness a strange dance between those who make or sell electronic books and those who read them.

On April 3, when customers pick up their fancy new Apple iPads and want to purchase an e-book, they will have to decide which online bookstore they want to give their money to.

From the start, no one bookstore will come with an advantage: No matter which bookstore application iPad owners choose, they will have to download it first. Even the iBookstore, as Apple writes on its Web site, won’t come preloaded on the device. I Pad owners will be asked to “Download the iBooks app free from the App Store.”

There will also be a swarm of other booksellers to choose from.

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