http://www.search-engines-web.com/ writes “
http://www.extremetech.com/article2/0,1558,176494
http://www.technewsworld.com/story/40617.html
http://macrovision.com/
The technology, called RipGuard DVD, is the first product to be verified through a new program offered by THX, a San Rafael, California, provider of quality assurance services for the entertainment industry.
“We have come up with a format-based technology that uses a unique digital framework per title, and it stops these rippers cold,” Adam Gervin, senior marketing director for Macrovision’s Entertainment Technologies Group, told TechNewsWorld.
97 Percent Effective
“We’ve done a lot of research on the market share of rippers,” he continued. “We think we’ve got more data than anyone else in the world on this. And we know that RipGuard DVD is effective today against 97 percent of the rippers in use in the market.”
“Since studios are losing over a billion dollars a year as a result of these rippers, we believe that we can prevent 97 percent of that revenue loss through RipGuard DVD,” he added.
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