“The Da Vinci Code” has become publishing code for “print more money.”
It certainly has meant “print more books.” Now it also means “print movie tickets, paperbacks, store displays, posters.” Think of a ticker-tape parade with all that paper raining down: Dan Brown’s controversial thriller about a murdered art curator and a centuries-old Vatican conspiracy is going to generate heaps of paper.
And a lot of it will be green. More At stltoday.com
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