Consumers Under 35 Ditching Browser for Apps, Study Shows

Consumers under 35 – that is, those in Generations X and Y, the latter also referred to as “millennials” – tend to prefer using mobile applications over Web browsers on smartphones, as compared with older mobile users, a new study shows. Data collected by market research and consulting firm Parks Associates, found that this young demographic is starting to ditch the Web browser in favor of apps, and are especially put off by mobile websites not designed for the small screen.

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