John Geralds writes…
\”Coca Cola is building an online digital media archive, which will make it the first company to move an entire advertising and brand history to an online digital media environment.
The archive will include everything from the very first press ad, which appeared in 1886, to the famous 1970s Coca Cola Hilltop commercial that featured the \’I\’d Like To Buy The World a Coke jingle.\’ The system will bring together more than 9,000 graphical images, over 7,000 text documents and an advertising library which will ultimately contain more than 25,000 television ads and corporate videos.\” More
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