When you walk through the doors of Borders’ (BGP) new concept store, the place feels familiar. As with any big-box bookstore, you’ll find a coffee shop over here and some strategically placed leather chairs over there. And, of course, lots of books.
But follow the table of books snaking off to the right, and you’ll come face-to-face with Borders’ newest retail strategy: a digital center where you can download music or books, burn CDs, research family histories, print pictures and order leather-bound books crammed with family photos — with help from clerks who know how to do those sorts of things and won’t embarrass you if you don’t.
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