Borders has been rather marginalized in the e-book wars thus far, not having the primacy of Amazon nor the sexy Nookiness of B&N. I liked their official e-reader, the Kobo, but until my opinion counts for points in the market, that doesn’t really improve their position. As promised, Borders is at last rolling out their e-book store today; it’s “powered by Kobo,” which I believe translates to “is Kobo with a layer of paint on top.” The selection should be the same as the existing Kobobooks site, but Borders has their own look and is launching its own versions of the Kobo e-book app (now available for iPhone, Blackberry, and Android).
Borders has four ereaders:
Kobo $149
Aluratek Libre $119
Sony Touch $169
Sony Pocket $149
You can see pictures and details of them here.
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