Book’s Popularity Is Fueled by It’s Title

Anonymous Patron writes One From The Associated Press on Philosophy professor emeritus (Yale University) Harry G. Frankfurt’s short book on the use of bombast, poppycock, hooey and balderdash in American culture. Impolite as it is, though, the title has been both a marketing hurdle, and a stroke of sales genius.”

“The initial print run was 5,000 copies, but interest swelled after the irreverent Comedy Central talk show host Jon Stewart had Frankfurt as a guest. There are now 300,000 copies in print. Frankfurt acknowledges that his choice of title undoubtedly fueled sales”. The title…?

…On Bullshit.