Book Publishing Doesn’t Have to Die

Anonymous Patron writes Business 2.0 Has This One on book publishing. Readers want to not only read but actually touch books. “Because of the economics of this business and the attitude of publishers who think they are churning out widgets, we’re losing so much of the tactile experience of reading, which is so much more important in the digital age,” he says.

“Book publishing is going through a process of adaptation,” he says. “Books have to become more unique, more tactile, more experimental. Reading habits are changing, and a lot of people in publishing think the end of reading long narratives is the end of intelligence. Frankly, I think too many of my contemporaries are scared.” And being scared is no way to succeed”