Book publishers make a move toward mobile to attract teens

The Hills’ Lauren Conrad— TV reality star, author of a new novel for teens and a Kindle user — says her BlackBerry “lives” in the palm of her hand.
It’s the reason she thinks technology that links books like hers to mobile devices is “a really cool idea.”

“Most people my age kind of live on their phones,” says Conrad, 23.

Book publishers hope other young people think it’s cool, too.

Publishers, engaged in the oldest of the old media, are turning to mobile technology and online social networks as a way to reach young readers.

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