An article in the Guardian (UK) reports that a group of authors have begun campaigning in the UK against the removal of the Recommended Retail Price (RRP) from the dust jacket of books. The authors, campaigning as the Society of Authors, fear that this will result in best selling books, such as that of John Grisham, being given shelf precedence over more ‘literary’ works that sell as a slower rate. This in turn could result in a reduction in variation in the book market. This change is also expected to result in reduced royalties received by authors, as this is determined by the RRP of a book.
Others, particularly publishers and major retailers, dispute the worth of keeping the RRP listed on the book cover. These groups dispute claims that removing the cover price may subject books to ‘supermarket’ pricing strategies.
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