Barnes & Noble’s Shiny, Sharing-Friendly ‘Nook’ eBook Reader

Barnes & Noble’s Kindle competitor may have been the worst-kept secret since balloon boy’s disastrous appearance on CNN last week.

But the advance hype doesn’t seem to have hurt the launch of the Nook, an impressive-looking $260 device that will go head-to-head with Amazon.com’s Kindle, currently the most successful product in a small but growing market for e-book readers.

Basic details of the Nook were published by the Wall Street Journal on Tuesday following leaked images that appeared on Gizmodo last week. And Barnes & Noble leaked product details hours before reporters filed into Pier 60 in Manhattan for the announcement on Tuesday afternoon.

“Simply following the leader is not in our DNA,” said Barnes & Noble president William Lynch.

Full article at Wired.com

B&N website about the Nook

The Nook allows you to lend ebooks to friends: Share favorite eBooks with your friends, family, or book club. Most eBooks can be lent for up to 14 days at a time. Just choose the book you want to share, then send it to your friend’s reader, cell phone, or computer.