Barnes & Noble and Book Magazine Try a New Tack

Robin from over at In My Book sent along This NYTimes Story on Book, a magazine filled with book reviews, author interviews and effusive features.

Book and Barnes & Noble have restructured their partnership to cut costs and more closely integrate the magazine with the chain. Starting with the May/June issue, the magazine will be called Barnes & Noble Presents Book. The circulation promised advertisers will be cut to 150,000 from 750,000, and the magazine will be more prominently displayed in the chain’s more than 600 stores.

The magazine about the book world burned through $700,000 in the first two years as it struggled to find readers and advertisers.

March 18, 2003 by Uncategorized 0

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