In this episode, Michelle Rafter looks at e-book advances and eMarketer projects the sales possibilities for e-books.
In this episode, Michelle Rafter looks at e-book advances and eMarketer projects the sales possibilities for e-books.
Livewire On E-Books
Postnet.com: September 27, 2000. Michelle Rafter reports
on the advances in e-book technology that \”tickles avid e-
book readers.\” Publishers and online bookstores are
offering more titles in the digital format, while the makers
of reading devices are introducing updated models with new
features like larger, color screens.
Read the entire article here.
eMarketer\’s Expectations for E-Books
eMarketer: September 27, 2000. Because the e-book \”reality
has not yet caught up with the hype,\” eMarketer is not quite
as optimistic about electronic book sales in the next five
years. While other marketing research expects online book
sales to be as high as $4.9 billion by 2003, eMarketer
considers $2.8 billion to be a more realistic forecast.
Still, they agree that electronic books \”will have a
significant impact on the book industry during the next few
years.\”
Read the entire article here.
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