This means the iOS platform will now support developers who want to build sophisticated apps that give users ways to block stuff they don’t like, such as adtech tracking and various forms of advertising — or all advertising — and to do it privately.
This allows much more control over unwanted content than is provided currently by ad and tracking blockers on Web browsers, and supports this control at the system level, rather than at the browser level. (Though it is executed by the browser.)
From Doc Searls Weblog · Apple’s content blocking is chemo for the cancer of adtech
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