With Tribune Company’s announcement yesterday that it is seeking bankruptcy protection it’s hard to find much good news in the world of print publishing these days. One glimmer of hope is the migration of traditional media from atoms to bits.
The combination of rising cost and the worldwide economic slowdown are forcing print publishers to find ways to reduce expenses and many are re-inventing themselves as digital publishers. Two major book publishers recently announced mobile phone initiatives as part of the transition to a digital future.
Penguin Group USA has launched Penguin Mobile (iTunes) a free iPhone application which enables users to read about new releases from the company and listen to the Penguin Podcast. Unfortunately the application falls short of being able to download and read full books, instead you’ll have to settle for downloading chapter excerpts of select titles.
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