Amazon has lowered the price of the Kindle 2 e-book reader by $60. The Kindle 2 will now sell for $300 instead of the $360 it was introduced at earlier this year.
Amazon’s move has put Kindle in a better position to compete with its rivals by bridging the price gap. Sony’s basic e-book reader costs $280, while lesser known brands such as the Cool-er will set you back by $250.
More at Wired.com
Need more incentives
The thing that has always bothered me about the Kindle is that you shell out over $300 for an ebook reader which doesn’t come with any ebooks.
It would be more of an incentive if you got a few free ebooks with each purchase — or a free magazine/newspaper subscription.
To me the Kindle isn’t the product; it’s the gateway to the product.