Amazon Enables E-Book Gifting for Kindle

Just ahead of the holiday shopping season, Amazon has enabled a new feature in its Kindle store: e-book gift giving. Amazon’s customers will now be able to give Kindle books to anybody with an e-mail address, whether they are existing Kindle users or not. According to Amazon, the Kindle store is “the first major bookstore to offer eBook gifting,” though as we reported yesterday, the Kobo store now also allows its users to purchase e-books as gifts.

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