A New World: Scheduling E-Books

Dan Brown’s fans have waited six long years for “The Lost Symbol”,
his follow-up to the megablockbuster novel “The Da Vinci Code” that is being published in hardcover on Sept. 15.

Will those who want to read it in e-book form wait a little longer?

It is a question that Mr. Brown’s publisher, the Knopf Doubleday Publishing Group, is weighing as it plans the rollout of what it hopes will be a book-selling sensation. The publisher has announced a first hardcover run of five million copies, but Suzanne Herz, a spokeswoman for Knopf Doubleday, said the publisher had not decided when to release an electronic version.

Article looks at how publishers are timing the release of their ebook editions so they don’t cannibalize hardcover sales.

Full story in the NYT