As the name implies, Free Comic Book Day is a single day when participating comic book shops across North America and around the world are giving away comic books absolutely free to anyone who comes into their stores.
Free Comic Book Day will take place Saturday, May 3, 2003, the day after the X2 movie premieres and about a month before Hulk premieres, when interest among the general public should be at its highest.
See freecomicbookday.com for more.
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