“I’m completely in praise of what Tim Berners-Lee did,” Kahle told me, “but he kept it very, very simple.” The first Web page in the United States was created at SLAC, Stanford’s linear-accelerator center, at the end of 1991. Berners-Lee’s protocol—which is not only usable but also elegant—spread fast, initially across universities and then into the public. “Emphasized text like this is a hypertext link,” a 1994 version of SLAC’s Web page explained. In 1991, a ban on commercial traffic on the Internet was lifted. Then came Web browsers and e-commerce: both Netscape and Amazon were founded in 1994. The Internet as most people now know it—Web-based and commercial—began in the mid-nineties. Just as soon as it began, it started disappearing.