March 2009

Judging a book by its cover

They say you can’t judge a book by its cover, but marketers, who have roughly 30 seconds to get your attention as you browse the shelves at Borders, hope you do.

“Marketing plays a greater role in books today,” said Adam Wahler, creative director of Stamford-based A to A Studios, a a graphic production studio which has worked with authors like Stephen King, John Grisham and Stephenie Meyer.

C.A. Rejects Free Speech Challenge to College Internet Policy

community college’s policy limiting library computer use to educational and employment purposes did not violate state law guaranteeing undergraduates’ free speech rights on campus, the Fourth District Court of Appeal has ruled.

Div. Three Friday ordered publication of an opinion in which it rejected 58-year-old Saddleback College student Patrick Crosby’s appeal from an Orange Superior Court ruling denying his bid to eliminate all restrictions on Internet use.

Canadian writers, publishers gather to consider Google book digitization

Canadian publishers and authors have been gathering at workshops to explore the legal ramifications of internet giant Google’s massive book-digitization initiative.

The sessions are being held in advance of the May 5 deadline for authors and publishers to opt out of Google’s plan to digitize 20 million books and distribute them online and to new devices.

Google began its digitizing project in 2005, with the Authors Guild of America accusing the company of “massive copyright infringement” and spearheading a class-action lawsuit against it. The company is digitizing books regardless of copyright, but only displaying snippets of those not yet in the public domain, claiming “fair use.”

LOC will Upload Digital Materials to Online Services

“Fishing where the fish are”, the Library of Congress will soon be uploading its audio archives to iTunes, and posting videos on YouTube.

The library already offers the materials at its own Web site and through interactive exhibitions on its new, personalized Web site, but the expansion to YouTube and Apple’s iTunes is part of the library’s efforts to make its 15.3 million digital items more accessible, said Matt Raymond, the library’s director of communications.

Red Mars available for free download on Kindle

Here is the Amazon record for the paperback edition of Red Mars (Mars Trilogy) that sells for $7.99

The Kindle edition can be downloaded for free on Amazon: Red Mars (Kindle edition)

This is a good strategy by the publisher. Red Mars is the first book in a trilogy. If people download the first book and really enjoy it they may buy the second and third book. Those sell for $6.39 a piece. Green Mars

Here is the Amazon record for the paperback edition of Red Mars (Mars Trilogy) that sells for $7.99

The Kindle edition can be downloaded for free on Amazon: Red Mars (Kindle edition)

This is a good strategy by the publisher. Red Mars is the first book in a trilogy. If people download the first book and really enjoy it they may buy the second and third book. Those sell for $6.39 a piece. Green Mars
Blue Mars

What’s News Over @ LISWire.com The Librarian’s News Wire

Over at LISWire ( http://liswire.com/ ) – The Librarian’s News Wire we have now posted over 200 releases. You can subscribe to one of our mailing lists Right Here. You can grab the main LISWire RSS Feed Here. There are a bunch of other feeds you can subscribe to listed Right Here.

If you are a library supplier or have news to post to the library community, register to submit your releases. The more posters, the more readership, and so forth. Unlike a few unfortunate news sources that are struggling, LISWire is headed up up up and wants to have you along for the ride!!

Librarians Learn How to Assist Job Seekers

Now, more than ever, librarians are serving the public as employment counselors, helping patrons write resumes and research job opportunities.

Earlier this week, the Mooresville NC Public Library hosted a “Job Search Workshop” conducted by the State Library of North Carolina. It’s purpose was to educate regional librarians on how to better assist people who use their libraries’ resources to look for employment.

“This is one of the ways we felt we could respond to this economic crisis, the joblessness, the kind of panic that people feel when they’re searching for a job and maybe haven’t done that for a decade or more,” said Mooresville Library Director John Pritchard.

Pam Jaskot, a library consultant with the State Library, said librarians from across North Carolina have been completely overwhelmed by the amount of people coming in to use their facilities, especially those using their computers to search for employment.

Has your State Library or your library system offered programs of this nature? Please let us know.

Forgotten Bookmarks

It’s not all bacon.

Photographic fragments of Forgotten bookmarks, ranging from invitations, to greeting cards to notes-to-self. The blog author ‘works at a used and rare bookstore, and buys books from people everyday. These are the personal, funny, heartbreaking and weird things found in those books.’