How Amazon is changing the rules for books and movies

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The online retail giant is tapping its huge customer base and vast technical underpinnings to reshape the way books, movies, and television programs are made.

More than any other company, Amazon is driving the evolution of the book publishing world. With its various imprints, Amazon is publishing books that it will also sell. And the Kindle gives the company a retail store in the home of every consumer who owns one.

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