Chipotle Experiments With Disposable Literature

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The fast-food chain Chipotle announced on Thursday that it had enlisted 10 A-list writers to provide original notes and essays for the cups and bags in their restaurants as a way to foster thoughtfulness, without pushing a coporate agenda. The reviews for these new works of literature have ranged from enthusiastic to harsh.

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Website for marketing project mentioned in article: http://cultivatingthought.com/