In December 2014, a 12-month content sharing trial was set up to enable subscribers to 49 journals on nature.com to legitimately and conveniently share the full text of articles of interest with colleagues without a subscription via a shareable web link on nature.com, enabled by publishing technology company, ReadCube. The trial was also extended to 100 media outlets and blogs around the world that report on the findings of articles published on nature.com, allowing them to provide their own readers with a link to a full text, read-only view of the original scientific paper.
From Press release archive: About NPG (Via The Great And Powerful Gary Price
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