March 2013

Authentic customer relationships and questionable Amazon reviews

New business book out by Bob Garfield one of the host of the radio program “On the Media”
The book is called — Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results

On of the major premises of the book is authentic customer relationships.

Excerpt from book blurb on Amazon: So what does work in this bewildering new era? Where do “authentic customer relationships” come from? The answers will make some leaders sigh with relief while others rip their hair out: Honesty. Transparency. Shared values. A purpose beyond profit. Sure you still need a high-quality product or service to offer, but that’s not enough. Now that people can easily discover everything that’s ever been said about your brand, you can’t manipu­late, seduce, persuade, flatter or entertain them into loyalty. You have to treat them like flesh-and-blood human beings, not abstract consumers or data points on a spreadsheet.

This is an interesting contrast when you look at the book on Amazon. The book has all 5 star reviews on Amazon. I challenge people to read the 5 star reviews on Amazon and find one that you think is truly authentic.

Google Reader To Disappear

On March 13th, Google announced that its Reader application would disappear on July 1, 2013. Dan Seifert wrote at The Verge about the matter where it was indicated that Google is doing this as part of a regular service reduction exercise and that Google clims usage of Google Reader has declined. Chris Ziegler later noted at The Verge that this has generated some backlash.

Debian developer Richard Hartmann noted that this shows some of the dangers of relying solely on cloud services. Work is underway to bring the self-hosted reader Newsblur into the JuJu Charm Store for easy deployment to the Amazon Web Services public access cloud to have your own personal web-based RSS reader. The personal cloud platform ownCloud is available with an RSS reader mode added to the latest version. Ars Technica writer Casey Johnston speculates this closure is an attempt to make RSS reading social by moving it into Google+ perhaps.

The situation continues to develop especially as librarians like Michael Sauers explain how to migrate from Google Reader back to Bloglines.

Sci-Fi’s Underground Hit

Authors are snubbing publishers and insisting on keeping e-book rights. How one novelist made more than $1 million before his book hit stores.

Excerpt from article: In a highly unusual deal, Simon & Schuster acquired print publication rights to “Wool” while allowing Mr. Howey to keep the e-book rights himself. Mr. Howey self-published “Wool” as a serial novel in 2011, and took a rare stand by refusing to sell the digital rights. Last year, he turned down multiple seven-figure offers from publishers before reaching a mid-six-figure, print-only deal with Simon & Schuster.

“I had made seven figures on my own, so it was easy to walk away,” says Mr. Howey, 37, a college dropout who worked as a yacht captain, a roofer and a bookseller before he started self-publishing. “I thought, ‘How are you guys going to sell six times what I’m selling now?’ ”

Full article

The Past, Present, and Future of Ownership

Radio program – On the Media – A special hour on our changing understanding of ownership and how it is affected by the law. An author and professor who encourages creative writing through plagiarism, 3D printing, fan fiction & fair use, and the strange tale of who owns “The Happy Birthday Song”

Download full program here.

See a list of the individual segments of the show here.

Reading and Reviewing Every Bestseller Since 1913

For this blog ( http://kahnscorner.blogspot.com/2013/02/100-years-94-books.html ) I plan, among other things, to read and review every novel to reach the number one spot on Publishers Weekly annual bestsellers list, starting in 1913. Beyond just a book review, I’m going to provide some information on the authors and the time at which these books were written in an attempt to figure out just what made these particular books popular at that particular time.

I decided to undertake this endeavor as a mission to read books I never would have otherwise read, discover authors who have been lost to obscurity, and to see how what’s popular has changed over the last one hundred years. I plan to post a new review every Monday, with links, short essays, and the like between review posts.

U.S. ISBN Monopoly Denies Threat From Digital Self-Publishing

LOOK inside any book published since 1970 and you will find a number. But perhaps not for much longer. The International Standard Book Number (ISBN), invented in Britain in 1965, took off rapidly as an international system for classifying books, with 150 agencies (one per country, with two for bilingual Canada) now issuing the codes. Set up by retailers to ease their distribution and sales, it increasingly hampers new, small and individual publishers. Yet digital publishing is weakening its monopoly.

An Oddly Modern Antiquarian Bookshop

A tiny shop in Toronto, specializing in the arcane and the absurd, may just be publishing’s great new hope.
“This isn’t the store where you’ll find the book you were looking for,” Fowler says. “It’s the store where you’ll find the book you didn’t know you were looking for.” You may find something else surprising at the Monkey’s Paw, too: a glimpse of the future, a way forward for the old-fashioned bookstore in the age of the iPhone and the e-book.

Imagining a Swap Meet for E-Books and Music

The paperback of “Fifty Shades of Grey” is exactly like the digital version except for this: If you hate the paperback, you can give it away or resell it. If you hate the e-book, you’re stuck with it.

The retailer’s button might say “buy now,” but you are in effect only renting an e-book — or an iTunes song — and your rights are severely limited. That has been the bedrock distinction between physical and electronic works since digital goods became widely available a decade ago.

That distinction is now under attack, both in the courts and the marketplace, and it could shake up the already beleaguered book and music industries. Amazon and Apple, the two biggest forces in electronic goods, are once again at the center of the turmoil.

Full article