Businessweek.com has a suprising story on the growth of magazine readers thanks to the web. It seems the web is helping the magazine business, not hurting it.
\”The Internet, rather than stealing readers from the printed page, may turn out to be the best thing to happen to magazines since the printing press\”
Businessweek.com has a suprising story on the growth of magazine readers thanks to the web. It seems the web is helping the magazine business, not hurting it.
\”The Internet, rather than stealing readers from the printed page, may turn out to be the best thing to happen to magazines since the printing press\”
Is the Net Helping Magazines Grab More Readers?
It\’s providing a new platform for building brand identity — the be-all and end-all of reader loyalty
The Internet, rather than stealing readers from the printed page, may turn out to be the best thing to happen to magazines since the printing press, at least according to Nina Link, the new president of the Magazine Publishers of America. She argued in a speech on Mar. 14 to The Breakfast Club, a monthly gathering of New York City professionals, that the Web gives magazines another tool to build strong brands.
More important, she said, many traditional publications are now key players on the Net, leveraging their assets and moving across different platforms. Most are creating new alliances and e-commerce revenue sources. She cited Martha Stewart as an example of creating a brand across various media, but \”the content, the attitude, the style, and the voice are all the magazine,\” said Link
ATTENTION GRABBER. Readers love their magazines, but it\’s clear that the Internet has become an increasingly potent information source. The study found that 90% of consumers say they are spending as much or more time on the Internet, while 75% said the same for cable TV. Only 62% were watching as much or more network TV news. When asked which media grabbed their \”full attention\” when in use, 95% said the Internet, 90% said the same for magazines, and 60% said cable or network TV.
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