The 'Netflix Of Books' Hopes To Open Up The E-Book Market

Topic: 

Oyster, the subscription e-book service, announced Wednesday that it will be doing something that's a little bit retro: selling e-books the old-fashioned way, just one at a time.

Since its launch in 2013, Oyster has founded its brand — and earned the auspicious nickname "Netflix of books" — on a monthly payment model not unlike an all-you-can-eat buffet. Now, if readers would like to order just one of those dishes, so to speak, they can. Oyster has expanded its service to include an e-bookstore, which can also be accessed by those without a subscription.

In an interview with The Wall Street Journal, Oyster CEO Eric Stromberg said the move into retail is a response to the shifting habits of readers. As more people have begun to read their e-books on tablets and phones — not just dedicated e-readers — they are less tied to specific platforms to buy those digital books, Stromberg tells the Journal. In turn, he says, this opens doors for retailers.

http://www.npr.org/blogs/thetwo-way/2015/04/08/398307886/the-netflix-of-books-hopes-to-open-...

Add new comment

Full HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img> <b> <marquee> <strike> <del> <p> <iframe>
  • Lines and paragraphs break automatically.

Plain text

  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Subscribe to Comments for "The &#039;Netflix Of Books&#039; Hopes To Open Up The E-Book Market"